I was approached by the client to present a new cola drink AFRICOLA. We landed on the concept of mixing retro Memphis elements with more modern motion graphics.
The logo in the shape of a palm tree was used as a unifying element between cuts.
The sharp edges of the logo contrasts with the roundness of the bottle so the idea of contrast became a key concept for this showcase: Alternation between the grids and the chaos, the retro and the modern, and between the black color of cola and the colorful pastel palette..
The logo in the shape of a palm tree was used as a unifying element between cuts.
The sharp edges of the logo contrasts with the roundness of the bottle so the idea of contrast became a key concept for this showcase: Alternation between the grids and the chaos, the retro and the modern, and between the black color of cola and the colorful pastel palette..
![](https://cdn.myportfolio.com/298ca966d83be316e8c77265638ceda6/ab0a091b-b2cc-4a5e-a241-add06874c612_rw_1200.png?h=f25a937cadd805f5c43caa28275f9366)
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